SHREK the Ugly Green Ogre, Is turning our kids into Lazy Greaseballs.
SHREK is top of the hit list for a group of health-conscious parents who say the animated character is encouraging children to pester for junk food.
Consumer advocate group The Parents Jury believes the number of unhealthy food products adopting the green ogre as a marketing tool was "out of control".
After sifting through nominations for poor food marketing campaigns from the 2700-strong Parents Jury membership, the group's trial by jury panel found food products linked with Shrek the Third were the worst example of junk food marketing aimed at children.
Do you think Shrek has been fairly targeted? What's your view on other fast food campaigns that target children?
"Major supermarkets have jam-packed their shelves with Shrek-branded food products, including sugary cereals, chocolate, lollies, chocolate spread and sweet desserts,"
"In some stores big green footprints even guide a path from the front doors to a section of the store dedicated entirely to Shrek products and promotions."
The trial by jury panel agreed the extensive marketing of the film on numerous junk food products actively encouraged pester power and made it hard for parents to resist buying the products.
It's tough enough for parents to limit the amount of junk food marketing their kids are exposed to but it's impossible to steer clear of it when Shrek products adorn an entire wall of a supermarket.
Using a lovable, animated character like Shrek to endorse unhealthy products sent the wrong message to children.
Given the current childhood obesity crisis, it's amazing just how many food companies are using this movie promotion to market nutritionally poor products.
It is even more amazing that the makers of Shrek are choosing to be associated with such unhealthy food.
Many products also provided extra inducement to children in the form of free Shrek stickers.
The Australian Association of National Advertisers today encouraged The Parents Jury to test their complaint with the industry watchdog.
The industry's code prohibited the use of "pester power''.
The AANA have a code that rules against pester power so they are quite free to register their concerns or complaints under that, and if they are correct it will be removed.
The Advertising Standards Bureau would consider any complaints
Certainly the industry is moving against pester power and (The Parents Jury) are certainly invited to get in touch with the standards bureau as fast as they like.
Consumer advocate group The Parents Jury believes the number of unhealthy food products adopting the green ogre as a marketing tool was "out of control".
After sifting through nominations for poor food marketing campaigns from the 2700-strong Parents Jury membership, the group's trial by jury panel found food products linked with Shrek the Third were the worst example of junk food marketing aimed at children.
Do you think Shrek has been fairly targeted? What's your view on other fast food campaigns that target children?
"Major supermarkets have jam-packed their shelves with Shrek-branded food products, including sugary cereals, chocolate, lollies, chocolate spread and sweet desserts,"
"In some stores big green footprints even guide a path from the front doors to a section of the store dedicated entirely to Shrek products and promotions."
The trial by jury panel agreed the extensive marketing of the film on numerous junk food products actively encouraged pester power and made it hard for parents to resist buying the products.
It's tough enough for parents to limit the amount of junk food marketing their kids are exposed to but it's impossible to steer clear of it when Shrek products adorn an entire wall of a supermarket.
Using a lovable, animated character like Shrek to endorse unhealthy products sent the wrong message to children.
Given the current childhood obesity crisis, it's amazing just how many food companies are using this movie promotion to market nutritionally poor products.
It is even more amazing that the makers of Shrek are choosing to be associated with such unhealthy food.
Many products also provided extra inducement to children in the form of free Shrek stickers.
The Australian Association of National Advertisers today encouraged The Parents Jury to test their complaint with the industry watchdog.
The industry's code prohibited the use of "pester power''.
The AANA have a code that rules against pester power so they are quite free to register their concerns or complaints under that, and if they are correct it will be removed.
The Advertising Standards Bureau would consider any complaints
Certainly the industry is moving against pester power and (The Parents Jury) are certainly invited to get in touch with the standards bureau as fast as they like.
Comments
too much legislation is counter productive
our children must be tot to think for themselves and make informed choices
we cant control the net
our children are exposed to porn on the net
but we cant ban the internet
the same goes for marketing companies too
u r churning out posts too damn fast
slow down granpa
More quotes from Sir Winston Leonard Spenser Churchill
QuoteWorld
2. We are responsible as informed adults that our children are given the truth regarding food products that are the iridescent unhealthy garbage portrayed to entice children. These products usually swimming in sugars and hydrogenated trans fats may taste nice but the perils these greedy marketing companies create for our future generations, put them in a similar category as child molesters to say the least.
Anon: Keshi is a beautiful woman who attracts a huge following, in a sense I would be a direct opposite.
Leave shrek alone !!!
Hes COOL MAN
its OK to use the F- word when
u want to eat french fries and your dad grabs the plate and finshes it all saying i have lived enuff years, but u gott a lott of living to do
your old man takes away your driving licence and gives u a bicycle to use
u hear a lotta banging going on in the parents bedroom and u cant sleep
your old man makes a pass for your girl
A secondary school is to allow pupils to swear at teachers - as long as they don't do so more than five times in a lesson. A running tally of how many times the f-word has been used will be kept on the board. If a class goes over the limit, they will be 'spoken' to at the end of the lesson.
The astonishing policy, which the school says will improve the behaviour of pupils, was condemned by parents' groups and MPs yesterday. They warned it would backfire.
Parents were advised of the plan, which comes into effect when term starts next week, in a letter from the Weavers School in Wellingborough, Northamptonshire.
Assistant headmaster Richard White said the policy was aimed at 15 and 16-year-olds in two classes which are considered troublesome.
'Tolerate but not condone'
"Within each lesson the teacher will initially tolerate (although not condone) the use of the f-word (or derivatives) five times and these will be tallied on the board so all students can see the running score," he wrote in the letter
"Over this number the class will be spoken to by the teacher at the end of the lesson."
Parents called the rule 'wholly irresponsible and ludicrous'.
"This appears to be a misguided attempt to speak to kids on their own level," said the father of one pupil.
Should have do's and don'ts
Nick Seaton, chairman of the Campaign for Real Education, said: "In these sort of situations teachers should be setting clear principles of 'do and don't'.
"They should not be compromising in an apparent attempt to please the pupils. This will send out completely the wrong message.
"Youngsters will play up to this and ensure they use their five goes, demeaning the authority of the teacher."
Tory MP Ann Widdecombe said the policy was based on 'Alice in Wonderland reasoning'.
"What next?" she asked. "Do we allow people to speed five times or burgle five times? You don't improve something by allowing it, you improve something by discouraging it."
'Praise postcards'
The 1,130-pupil school, which was criticised as 'not effective' by Ofsted inspectors last November, also plans to send 'praise postcards' to the parents of children who do not swear and who turn up on time for lessons.
Headmaster Alan Large said he had received no complaints about the policy. "The reality is that the fword is part of these young adults' everyday language," he said.
"As a temporary policy we are giving them a bit of leeway, but want them to think about the way they talk and how they might do better."
is mary OK with what u got?
Previous anon caller: That survey was taken in India, where they market the 'S' and 'M' sizes, not Australia where sizes commence from xl to xxxxxl.
Who is Mary?
Eat the shite promoted by Shrek the shit head and for fast tracking your death when dying from mac fry and greaseburger syndrome eat kfc pure chickenskin nuggets